Event marketing is the promotional activity of a particular brand, product, or service through traditional promotional events or memorable occasions. It usually includes direct contact with the representatives of the brand. However, it should not be mistaken with event administration, which is an administrative procedure of planning, organizing and conducting corporate events. The term “event marketing” can generally be used in conjunction with these two business strategies.
There are two basic types of event marketing. One involves sending out invitations to potential attendees. The other involves providing a product or service to the attendees at the event. The second option allows companies to test their products and services to a specific group of people, such as selected members of the targeted audience, family members and friends. Sending invitations and distributing products at a booth during an event marketing campaign helps create a relationship between the company and its potential customers and gives them a chance to become more familiar with the company.
Event Marketing Companies can help make your next trade show or conference an unforgettable experience for your audience. By pre-selling or co-branding your products or services at the event, you can attract attention from a larger number of people who may be more likely to purchase your products if they have a relationship with your company’s representatives or know of them personally. Event Marketing Companies often takes charge of the entire show from set-up to distribution and can even create promotional giveaways that will appeal to attendees of the event. These professionals usually work in conjunction with booth designers and can assist in creating a look that will maximize space, generate sales and attract attention. These experts can also provide help in creating promotional items that are relevant to the event’s theme, to draw attention to items that are there but not necessarily for sale or to promote products that will be of interest to all attendees.
When it comes to implementing event marketing strategies, marketers need to determine what they want their clients to accomplish. Some Event Marketing Companies will focus on one specific goal, such as getting attendees to purchase additional products or join a particular company, while other event planners are more concerned with increasing the amount of foot traffic at the event, which can be accomplished by creating fun activities or offering prizes for those who participate. Some marketers choose to focus on promoting specific goals, while others are generalists who can handle any task that needs to be handled in order to meet their client’s goals.
When brainstorming ideas for how to reach out to and sell to your attendees, be clear about your desired results. Will you be looking to fill a booth or simply improve customer relations? For instance, some marketers choose to use a booth setup designed to allow the wearer to dance or to interact with the crowd. This allows the booth to become an interactive experience and to generate interest from prospective attendees.
Another effective way to ensure success is to use digital marketing, which includes things like printing out contact information cards and distributing them at the event. Using digital marketing also has the added benefit of being portable, allowing marketers to set up and take them with them as they move around and visit other events in the area. When using digital marketing, take advantage of mobile apps. Some of these apps can even integrate with your phone, allowing you to send out a text message alerts to your attendees when they enter a code into the app. This mobile strategy can be a great way to get your booth where it needs to be, while at the same time generating interest from potential customers.
Another event marketing tip is to make sure that your products and/or services are available for people who need them. In other words, make sure that you are taking care of your booth space, your staff, and your customers before and after the event. After the event, make sure to clean up, refill supplies, and to return everything to its proper location. Also, make sure that your advertising material is in place and easy for your attendees to find. You should provide all of your contact information, including your email address, as well as your website, social media accounts, and anything else that would help potential customers find you.
Event Marketing tip number three is almost a bigger deal than tip number one: It’s the marketing tip that gives you the best opportunity to boost your business right after the event is over. In other words, make sure that you are keeping in constant contact with your clients and potential clients. After the event, ask your clients why they came to your booth, what they hope to gain by patronizing your service or product, and how they plan to use your services or products in the future. Keeping your client base active and informed about your company can help you to convert more clients into buyers.