Event Marketing Tips is everywhere. Think about how many event planners and professional photographers you see on Google every day, and I bet you’ll probably come away thinking, can anyone tell me anything about this stuff? How come these guys know so much and can I learn anything from them? Don’t get me wrong, there’s a lot to learn about the art and science of marketing and promotion. But for the purposes of this article, let’s stick to the basics and just focus on event marketing tips as we head towards a more focused article about how to make money online with event promotion!
The first thing we’re going to talk about is… what is the current state of the economy? The recession is still on its way to full swing. With that said, it’s also important to realize that the internet and digital media are a two-way street. Events have turned into a viral phenomenon where the consumer is king and marketers must deliver value before they become a nuisance. This is why you see so many digital media outlets discussing the current state of the economy and how it may affect the future of in-person travel. It’s a delicate balance between being relevant and being entertaining, but if the host or producer doesn’t deliver the goods, the audience and attendees flock to some other, more lax minded online event planning web site!
You’ll find that as the host or producer of an in-person or virtual events event, you’re going to need to take a cue from the current state of the economy and begin to build buzz before your next show. The goal is to create excitement and get people talking about your brand. If you can do this before the event, you’ll have a much higher chance of drawing a crowd and building buzz for your brand.
What’s the best event marketing tips for taking place before a show? Well, it’s simple… build anticipation. No matter what products and services you are offering at your next event, your audience needs to know they’ll be able to come and experience all that you have to offer. The easiest way to build this anticipation is by simply taking your message one step further than what everyone else is doing and holding a grand opening event before your next web conference or live event.
This doesn’t mean that you have to turn your nose up at social media walls or cold calls. Social media walls like Twitter and Facebook can be a fantastic resource for sharing the latest news about your company, upcoming events, new products and services, and much more. The key to utilizing social media walls effectively is by posting about what’s taking place with a number of “tourism” mixed in for added interest. Just don’t use your web conference call or web show to promote these types of posts, as it just looks unprofessional.
For instance, if you have an upcoming webinar, make sure you include information about the date, time, location, and who will be attending in the box. This may include some testimonials from past attendees, a link to your website, and an avenue for questions from attendees. Just don’t fill your entire landing page with content regarding your product or service, or links to your primary website. Your audience is likely to be visiting other pages on your website for those products and services.
If you’re marketing strategy is to take place during the times when most people are at work, consider using video web conferencing as a part of your marketing strategy. You can add a slide presentation in your webinar, ask your attendees to give a brief presentation using a web cam, then take the meeting online via a live chat connection. With many web conferencing platforms, this takes less than five minutes. That’s a great Event Marketing Tip!
The final Event Marketing Tips tip is to use social platforms in your event marketing strategies. There are dozens of social platforms out there that are specifically designed to help businesses communicate with their customers. Use these tools to engage with your customers, build customer relationships, and drive business. If you follow these Event Marketing Tips, you will see great results from your marketing campaign.