Event Marketing is the experiential advertising of a product, service, or brand through promotional events or special experiences. It usually involves direct interaction between a company’s corporate representatives and consumers. It shouldn’t be confused with corporate communications, which is a more formal method of planning, organizing and running events. This article focuses on the difference between these two types of marketing.
Corporate communications generally involve the promotion and marketing of the product, service or brand. The goal of this type of marketing is to reach a broad audience through varied media, including print ads and radio advertising. It can be used to spread information about a product, such as an upcoming product launch or new products that are being developed. It is generally a long-term relationship between a company and its audience. Corporate communications are often seen as part of public relations, as well.
Events, however, have become a powerful tool in modern marketing. They are used in order to create brand awareness and generate interest in the products, services, or brands being promoted. In most cases, the promotion of an event will take place during a specific time and place, such as a business convention or trade show.
Event marketing can be considered a type of marketing that is less formal and more interactive. The aim of an event is to generate brand awareness by allowing the consumer to experience the brand and participate in the brand’s activities.
An example of this would be a promotional event for a company such as McDonalds. The primary goal of the event is to build awareness and loyalty to the McDonald’s brand. McDonald’s would hire event planners to create a successful event to market the brand and to encourage participation from consumers.
Traditional media such as TV, newspapers and radio advertisements have no place in an event marketing strategy, as these forms of communication require a high level of commitment and attention. Even if the consumer can’t attend the event, they must still be aware of the brand and company events that they may want to partake in.
Event marketing companies have the advantage of creating brand awareness that traditional methods can’t always provide. These types of marketing can allow consumers to take part in events without necessarily having to leave their homes or even go to the event itself. They can take part in these events even if they aren’t physically present, making it possible to spread information about a company that may be of interest to their friends, co-workers, and family.
In addition to promoting the brand and promoting awareness, these types of marketing also help build relationships and credibility among consumers. Consumers are encouraged to share their personal experiences and opinions about the products, services and brand. A good event marketing company will do all that it can to make sure that the consumer feels involved in the creation of the event and the promotional activities.
A promotional marketing event may provide an opportunity to attract new customers to a company. Brand awareness can be increased by encouraging consumers to participate and to tell others about the company and the brand. This can lead to new, potential customers who are then exposed to the brand. The increased visibility will increase the amount of consumer awareness, and brand recognition.
Events that promote brand awareness can also be used to give a company a unique way to showcase its products and services. Event marketing companies can provide a unique venue that provides the opportunity to display the product or service, for example, or to introduce new products. which the public may not have ever seen or heard of.
Brand recognition can also be created through the use of a promotional event, such as a trade show. There are many benefits to utilizing such a location to promote a brand. A trade show allows a brand to interact with consumers on an even playing field, in order to create a sense of familiarity and trust.
Event marketing allows a brand to take a stand for itself, to let them know that they are not just another faceless corporation that is trying to sell you something that doesn’t necessarily benefit you. Event marketing helps build brand loyalty and awareness and promotes brand awareness and a strong brand image.