You’ve heard about word-of-mouth marketing, and you know word-of-voice can really increase your event attendance exponentially–but you struggle to add influencers into your current event marketing plans? hear you again: get all of the top event marketing tips you can to help you build your very first influencer network.
One of the biggest pieces of advice I got when I started promoting events was to hire a public relations firm (or if they’re too expensive, work with a PR agency), and develop relationships with big name companies. There’s nothing wrong with using a PR firm, especially since many of them offer event branding services that can help your business stand out above the competition. But it’s important to work with these firms as a part of a complete strategy for marketing and branding your events.
The biggest mistake I see from newbie event entrepreneurs is that they jump into using a public relations firm to help them market their events. While these firms do provide a lot of information on the types of media they use, the problem is that most of them don’t really focus on the right media. As a result, you end up spending your resources advertising too much on the wrong type of media.
The best way to avoid making this mistake is to partner with a public relations firm that can focus on one or two types of media for your event. For example, if you have a networking event, you might use an event branding company or an event planning company for your networking needs. If you’re planning an outdoor event in your garden, your networking needs will likely come from a firm that focuses on corporate events, rather than just social events.
In addition to working with a media firm, I also recommend finding other local companies that have events for your niche. For example, you can find networking events that happen at local restaurants, movie theatres, and even other venues within your community.
Once you have a list of companies that you know operate events, go out and introduce yourself to them! Ask them for their advice and recommendations. When you go to meet with them, focus on giving them a list of questions you can answer at their meeting, such as: What’s the easiest way for me to reach out to these specific individuals?
Next, ask them how they can help you leverage their power, and influence to promote your events. Give them the list of questions you’ve already written down, and ask them to send you back on your follow up emails on their responses. You can then review them and ask them if there are any areas that you could enhance, so you can give them more value.
Finally, you’ll need to find a public relations or event management team that will work with you on your project. Make sure the team is a true representation of your company.
There are a lot of ways to get the word out about your events, but none are as effective as the use of a marketing agency. They can provide you with marketing tips to use across the board, in all areas of your event. They can also give you ideas for your marketing materials, like promotional items, and events that will help promote your brand throughout the event. They can also offer suggestions on the types of media you can use to help your brand to gain exposure.
Event branding companies can be very helpful for any event. These events can include things like: social media marketing, media events, corporate events, or business events, or corporate events, and more. Some events require a whole team of specialists, whereas others may be done just by one person. Whatever your event requires, they should be able to provide it.
I’d recommend using an event marketing firm for your events because the public relations company will be able to provide you with marketing tips that you can implement throughout your event. Since they can help to plan the event, and provide you with the right media for each different section of your event, you can focus your time and effort on the right ones. And, you’ll get the best results from them because they’re a true representation of your company.
Most event branding and event management companies to work with large companies, because they know what works and what doesn’t. This means they’ll know how to work with your company’s budget, in order to achieve the results you’re looking for. They can even help you with pricing, since many people have their own budget when it comes to events.