Many events go great, but few make the event marketing mark. This is because most people realize this, but do not put any effort into making the event marketing. Most people spend money on professional staff, and for the most part, it makes a difference.
For one thing, many people spend a lot of money to have professional catering. It does make a difference, but this is something that can be addressed through direct contact with the client. One such method is to give a rough estimate of how much it will cost per person. This way, the business owner knows just how much they are spending, and if it is too high, they can find ways to lower it.
Events are different. This means that one should be able to look at all of the elements of the event before deciding what to do with them. For example, is the event intended for two or four people?
Do you know the age of the attendees? When are they most likely to show up? Is there a tight window where they have to attend? If so, the organizers should be aware of these issues.
Also, be aware of the location of the event. The design, location, and even times of the event are important. Is the venue large enough to accommodate the large crowd or is the space too cramped for the larger group?
A great idea is to start working out arrangements a week in advance. Just think about how wonderful it would be to hear about an event and walk into the place of your choosing. All of the hassles of searching for parking spots, caterers, and room for the big group can be overcome with this one little step.
Be sure to include the different components of the event in the invitation as well as the invitation itself. Some venues are limited, especially if there is a lot of food or beverages involved. Other venues may be geared for the less common event or will provide more seating space than the first number indicated.
It is possible to create a date and time for the event, but most of the time, the budget will not allow for these items. Another way to generate more money is to make a booth. If there is an older crowd, the plan may be to get there early and set up the booth. On the other hand, there will be younger guests that will be looking for snacks and drinks, so having the booth early is best.
Ask the staff to bring out extra tables for the kids. It is very easy to have a large area reserved for this, but with less space. It is still important to note all the staff members in the program who are special catering or to design a program for the kids. The more information you get out there, the better.
Another way to make money is to change the event around a little. For example, you can place the barbecue later in the evening, or perhaps allow for dancing to take place at another time. You can offer activities that are more entertaining or add something that is fun to talk about. There are many great ideas to work with here.
Do not forget to communicate with your staff and possibly other clients as well. It is not always easy to gather data for the event, but be prepared to discuss it with any client. The event marketing plan should be a very strong one, and it can take a while to talk through what each person wants to do.
A good idea is to sit down with everyone and figure out the ideas that each person has. For example, if they want a school pageant, then it is a good idea to organize this as well. The fun part about being able to get everyone involved is that you will all bring something to the table, which means more funds for the event marketing.