The key to a successful event promotion campaign lies in your understanding of the needs of the guests and the best way to meet those needs. The best answer to your question is, by effectively marketing your event in an intelligent way that generates interest and creates intrigue among casual onlookers. Event promotion is highly dependent on your budget and your desired scale of event.
With so many resources and information available for event promotion online and in print it is easy to be overwhelmed by all the options. The key to effective marketing lies in knowing your audience, developing an event brochure, creating a schedule and selecting the best promotional resources.
The first step to effective event promotion is knowing who your target audience is. Do you want to attract people from your regular market or do you need to reach out to a more specialized audience? What type of entertainment do they attend and how often will they be attending? Is the event geared towards adults or children? What types of food and beverages are they normally served?
After you know your target audience, it is time to start researching their likes and dislikes. Find out what their favorite attractions are. Ask them if they enjoy visiting the area. If they are avid sports fans find out what team they follow. What events are included in their travel plans for the next year?
Once you have your target audience in mind then it is time to research what types of events to appeal to that audience. A great place to begin your research is through your website. You should look at their interest list for upcoming events and then narrow down your search. If there are events on that list that they have never been to, make an effort to schedule a meeting or phone call with them and explain the benefits of attending the event.
As with all successful events, you should also offer some type of incentive. Whether that is free tickets or some form of recognition that you have received for being such a great event sponsor.
With all of the promotional resources available it is hard to imagine that you can provide everything that you will need for your promotion campaign. However, by combining the right tools and providing some of your own personal touches, you can create something unique. that will excite your audience. Create a photo booth and use it to take pictures with attendees to keep them entertained, hand them drinks or food vouchers or prizes, and a photo of the event host or hostess.
Promotional items, including mugs, coasters and more can help to spread the word about your event and keep guests entertained. Inexpensive items like lanyards or umbrellas can be printed up that can be distributed to guests. This way everyone can remember the event and have a keepsake of their own for a long time to come.
Another great way to create a unique promotional item is to create a t-shirt or sweatshirt for the attendee. With this type of item you can personalize the clothing with a name or a special slogan. It is important to make sure that you get the item right. If the shirt is not made correctly or the printing quality is not up to par, it is unlikely that the person would even want the item.
Merchandise like blankets and hats are a great way to generate interest in your business. Make these items unique to the event you are planning. This way everyone can wear the same gift, and remember the occasion. Even if the event does not happen for several months, the person will still have a t-shirt that they can keep as a reminder.
If you cannot purchase promotional items for people, you can make your own. Use items found at the local craft store, or even create them yourself.
One of the best ways to find promotional items is to use the Internet. Browse through many different online stores and find some items that you like and find one that you can customize with your desired message or logo. When you do, put your business or website address on the product and you will find many more people will be interested. In order to be able to find quality items you will have to spend some time doing research.