Event Marketing Tips offer ways to attract and retain the attendees of your events. You have already been planning your events for some time, and you want them to be successful. There are many important aspects to your event, from the marketing to the events programming to the customer service. Your attention to detail can be the difference between success and failure. It is also possible to increase your potential for success with just a few simple Event Marketing Tips. Here are several of them.
In the marketing phase of planning your next event, consider your attendees and potential attendees. Do they enjoy the digital marketing tools available to you? If they do, your digital marketing plan should focus on that group. Are there ways they can register, submit information or participate online in one another way? In what ways can they receive your information online in other ways than through email?
As the event marketing and creative team to create new ideas for your event, evaluate the success of the program to date. What has been the result of your advertising? Are your goals still being met? Can you look at other programs around your industry and see what you could learn from them? It is critical to make the process of learning and growing your business a continuous one, so it is worth your while to spend some time looking at the successes and failures of others.
Tracking the progress of your event becomes easier as soon as you start tracking the attendance of your guests. A simple way to do this is to add an Event Marketing Tip to your social media campaign using the hash tag #eventmotto. Try including a brief description of the event along with the hash tag. The hash tag should serve to encourage participation. Ask your attendees to use the hash tag and post positive comments for the event sponsored by your company, service or product.
When trying to attract attention to your marketing strategy, it pays to think outside the box. Have you considered using video or photos to show your success? Adding streaming video to your Facebook page, YouTube or Twitter stream can be a great tool to help you spread the word about a successful event. There are a number of software applications that can turn an ordinary website visitor into a video attendee! Consider adding streaming video to your company blog, press releases and e-newsletters.
Most people associate registering online with a slow, cumbersome process that leaves them frustrated and falling behind. It can actually be quite easy to automate the registration process to allow yourself more time to handle the other aspects of your event website design. Consider adding a “registrations” link to the home page of your site. Not only does this save your staff valuable time dealing with registrations, but it also encourages new visitors to take advantage of all the great offers on offer.
Many people who aren’t online-or those who are too slow to download a free app-don’t realize how much easier it is to communicate with your attendees using a messaging service such as Skype, Yahoo Messenger or MSN Messenger. If you already have an in-house messaging service, integrate it with your social marketing program so that event attendees can register, create content and send updates all from the same place. This simple solution will make interacting with your attendees even easier and more streamlined. You can also integrate your messaging service with your event website design so that attendees can invite their friends to join them via Facebook or Twitter, making communicating with these “friends of yours” much easier than ever before!
As you can see, there are many simple event marketing strategies that can greatly improve the overall quality and success of your marketing program. It pays to think outside of the box when it comes to promoting your events. Implementing one or more of the ideas mentioned here will help you ensure that your webinars, teleseminars and workshops are a success.