Event Marketing has been around for many years but its growth as a leading marketing tool is recent. Event Marketing is a technique, event, activity or strategy businesses use to market their company, products, services and brands with direct and interactive engagement with customers, members and partners. Events can be online or offline, and businesses can engage as sponsors, hosts or participants.
There are two main types of events: online and offsite. Online events can have several participants from different locations in the world at a single time and can range from a large corporate event to a small conference or workshop. Offsite events, on the other hand, can be a local event, conference or event at a single location. Both types of events use the same basic techniques, such as product demonstration, trade show exhibit booths, and guest speakers to build recognition and trust.
Offsite events are more likely to attract visitors from outside the company’s local area. A large corporate event that involves a number of global participants is unlikely to attract any interest locally. This is because customers can use the Internet to search for a local event and, if they find it, they can access the information by phone, email or physical visit. An offsite event can be a perfect solution to local business marketing needs because the events may not have to be planned well in advance and can take place in an unexpected fashion. There are many ways to create and plan offsite events.
Offsite events can take the form of a small seminar or meeting, which requires a short duration and low cost of production and transport. In addition, most companies only require the services of one or two staff members to manage the event and ensure the guests get a professional, high quality experience. This is why offsite events can be successful because they can be easily organised and managed.
Companies can create an online or offline forum through which they can interact directly with their potential clients. This is called a client management portal (CM). The CM includes information such as the company website, a profile page and a registration form where potential clients can register for free.
A relation’s manager may also be involved in the management of a customer management event. They will take the lead role in liaising with each of the customers and in establishing a good working relationship with them. Relations managers also work with customers to identify their needs and interests, understand their objectives, as well as providing recommendations on how the company products or services can help their customer. with their specific problems. Customer relations managers also assist in the development of promotional materials that will appeal to a client.
Event Marketing can also involve a combination of offsite and onsite activities to create a successful event. For example, an offsite event can be a trade show or a conference, where participants come together in a single setting to discuss the products or services offered by the company. These events can be both online and offline, but they are generally conducted in a different venue, such as a hotel or convention centre. One way of managing a multi-site event is to organise an exhibition booth, where the company creates a website for each of the different venues in which it is holding its events, allowing potential clients to find the booth. Also, the company may provide the exhibitor with a web address, which they can post to on their site for easy location tracking and interaction with customers.
The onsite events are an ideal opportunity for guest speakers, who are often paid to give presentations and share information and experience about the company’s products and services. A professional conference or trade show exhibit booth is an effective venue, as many of the companies that host these events have been in business for many years. However, events can also include an open house, in which visitors can go through a set of information and experience brochures and brochure templates. These can then be used as a resource for other customers who may want more information.